Immersive Campaign Experiences

iShare transforms traditional campaign communication into immersive, explorable environments. Visitors navigate spaces, understand context, and build trust through spatial storytelling.

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Marshall McLuhan was right
The medium really is the message when it comes to effective communication. Charities striving to describe their needs and steward their mission need the right messaging tools to cultivate lasting and mutually beneficial connections with their donors.

Harnessing visualization and stakeholder engagement through Virtual Reality
Our call to action urges charities to leverage the power of Virtual Reality through smart stakeholder engagement as transformative tools in their communication, marketing, and stewardship activities.

iShare®'s intuitive Virtual Reality platform activates engagement with stakeholders which is key to building trust, fostering transparency, and nurturing long-term relationships with supporters.

Drive real engagement and real results
Build trust, increase transparency, and create deeper emotional connections that lead to stronger donor commitment and higher contributions.

What is iShare®?
iShare® is part of the FUNDING matters Inc. ecosystem — an integrated infrastructure designed to help organizations communicate, engage, and raise funds more effectively.

Within this system, iShare® focuses on immersive user experience, transforming projects into interactive journeys that donors can see, feel, and understand.

It works alongside:
GIFTABULATOR® — financial modeling and project analytics
PhilanthropyLab® — research, development, and innovation
BuilderBill AI™ — the intelligence layer powering strategy and decision-making

Together, they form a unified system that turns ideas into funded, scalable impact.

Emma L.

Education Fund . Toronto

★★★★★

"iShare helped donors see the future learning hub before it existed. Our fundraising accelerated within weeks."

Noah R.

Community Clinic . Vancouver

★★★★★

"The virtual walkthrough made our program easy to understand. Trust went up, and so did monthly donors."

Sophie B.

Arts Initiative . Montreal

★★★★★

"We turned a pitch deck into an experience. Engagement climbed, and our gala donations hit a new high."

Daniel K.

Social Services . Calgary

★★★★★

"iShare made our homelessness outreach tangible. Support became more consistent after launch."

Ava M.

Hospital Foundation . Ottawa

★★★★★

"Donors could explore the new wing in 3D. It answered questions before we even met."

Lucas T.

Food Bank . Winnipeg

★★★★★

"Storytelling felt real. The virtual space helped people understand impact, not just numbers."

Olivia S.

Youth Program . Edmonton

★★★★★

"We used iShare for our capital campaign. The clarity reduced donor hesitation immediately."

Ethan G.

Culture Hub . Halifax

★★★★★

"Our donors spent more time inside the experience than on our old site. It changed the conversation."

Maya P.

Indigenous Initiative . Saskatoon

★★★★★

"The platform respected our story and made it accessible. Donations grew and partnerships followed."

Liam V.

Environmental Fund . Victoria

★★★★★

"We showcased restoration sites in 3D and it clicked instantly. Its our best donor tool."

Chloe R.

Public Health . Quebec City

★★★★★

"Explaining our impact became simple. People understood where every dollar goes."

Michael H.

Shelter Network . Regina

★★★★★

"The experience built empathy fast. It made our annual appeal feel urgent and real."

Isla D.

Children's Charity . London, ON

★★★★★

"We used iShare for a donor tour. The response was immediate and heartfelt."

Nathan J.

Community Care . Mississauga

★★★★★

"Our campaign message finally landed. The visuals did the heavy lifting."

Amelia W.

Senior Care . Kelowna

★★★★★

"It created confidence in the project. Donors felt included before the first build."

Elliot N.

Education Partners . Hamilton

★★★★★

"Our stakeholders could explore the plan and ask smarter questions. Decisions sped up."

Grace A.

Mental Health . St. John's

★★★★★

"Our supporters felt the mission, not just read it. Donations rose steadily."

Julian F.

Sports Venue Fund ? Markham

★★★★★

"The 3D experience made our renovation plan crystal clear. We raised more, faster."

Harper K.

International Aid . Gatineau

★★★★★

"We could show the field impact before deployment. It built confidence instantly."

Zoe C.

Tourism Recovery . Banff

★★★★★

"It helped us tell a recovery story with clarity. The community response was strong."

A Message from the President

William Petruck — President and CEO

He combines this with experience with private funders and their interests in financially supporting organizational and program development, including strategic and operational planning.

He has worked with a variety of populations including the homeless, First Nations and other Indigenous communities, children, older adults and people with disabilities as well as multi-ethnic populations. As well, he has worked in a number of disciplines including health, post-secondary, private schools, social services, employment, cultural heritage, economic development and green energy.

This combination has supported the successes he and FUNDING matters has achieved in facilitating positive change in programs, organizations and systems. He has worked with private sector, government and voluntary sector organizations.

FUNDING matters have been implementing the Logic Model in their advisory to not for profit organizations, government agencies and private funders since 2006.

Bill has a keen interest in the development of sustainability funded solutions for charities and donors. Through his work in building Giftabulator as an illustrative platform to be used by donors, their advisors and charities has directed hundreds of millions of dollars to charities, he has contributed to a better understanding of the donor engagement process with iShare; and a created a new model for Just-In-Time information and support for charities and those that advise them with PhilanthropyLab.

Bill has presented at numerous conferences, taught Fundraising and Not for Profit Management at Sheridan College, lectured on estate and planned giving at Humber College, Notre Dame University, Texas Tech University and the Capstone Program at York University.

Bill is a graduate of the University of Toronto and a life-long learner of how to help individuals give philanthropically to benefit society.

Hover over the video to listen.